Veterinarian Care Search Trends

Search Engine Optimization, otherwise known as SEO, is something that has taken over in digital marketing in the last couple of decades and for good reason. It can make or break your business if you are in an industry that relies on people going to Google to solve their problems. 

Veterinarian care is something that people are searching for quite frequently, and that frequency has only increased over the years. We need not look any further than Google Trends to tell us that the searches for “veterinarian near me” have increased almost 10x over the last 5 years. 

This trend is only going to continue as younger generations, who turn to the almighty Google rather than their neighbor for recommendations and referrals, start adulting. It is only a matter of time until they have a beloved pet that requires expert care at a local veterinarian office.

How SEO Works For Veterinarians

There are many ways to get new patients as a veterinarian. Some of the tried and true methods are certainly worth sticking with, but I want to simply convince you that SEO needs to be a part of your approach to veterinarian marketing. 

The way SEO works for veterinarian practices is that it provides searchers with relevant veterinarian information based on their search term. If someone were to search for “veterinarians near me,” Google would return results for that. If they were to search for “spay or neuter my pet,” they could also find veterinarians near them. 

That is just the approach you need to be taking and the terms you want to start ranking for. The best way to do this is to create high-quality pages and blogs on your veterinarian website that answer these questions and offer great advice. 

I can hear several of you say, “But they aren’t searching for a veterinarian, they are searching for how to take care of their pet’s health”, and you would be right. However, what if they land on your website after you wrote an amazing blog post about how to take care of a sick dog. After reading your post, perhaps they poked around your site, visiting your About page, the Homepage, reading some amazing reviews, and then eventually the Contact page because they now realize that seeing an expert may be a good idea for their pet’s health and well-being. 

Well, that is basically how it all works. You create content that pet owners would find valuable and then provide the guidance from that blog post to your contact page. Suddenly, the appointments start happening on their own. 

More To The Story

There is much more to the story in terms of technical website updates, constant monitoring of your site’s performance to make improvements, tracking your competition to see what keyword ideas you can get from them, and creating links back to your website from other reputable sites in the veterinarian industry. 

My goal was not to overwhelm you with all of the technical details in how this all works. Instead, I want to convince you that veterinarian SEO is here to stay and can help you grow your practice in significant ways. 

A Veterinarian SEO Case Study

Just to give you some context and help set expectations on just how this process works and how long it may take to get results, we have provided some data from a recent client success story. We managed to launch a brand new veterinarian website, get it to start ranking within just six weeks, and then within 3 month, they were in the top 3 positions for multiple keywords related to their services. 

We launched the site the second week of September in 2019. By the end of October, they were already ranking in Google. By early January, they skyrocketed to several top positions. We have seen a steady climb ever since. The best part is we are just getting started. 

If that doesn’t get you excited about SEO for your practice than these numbers may do the trick. Between the month of October and February, we saw an increase in users by 274%, new users by 253%, and an increase in time spent on-site by 121%.  

These success stories are what really gets us excited about what we do. We absolutely love each and every one of our clients and thoroughly enjoy helping them reach more people with veterinarian marketing. If you’d like to see results like these, feel free to contact us today.